Esports And Brand Partnerships

Okay, let’s get right to it. The goal is to make both parties happy. A sponsor is supportive of the Esports team, but the Sponsor needs to associate itself with someone of interest. If the Sponsor sees no need to support the Esports team or company, they won’t. You must pique their interest to be a part of the big collaborative effort. The big win. One benefit that both parties would receive in partnership is exposure. Association with a good company or team would bring credibility and a greater audience. Brands create partnerships with events, organizations, or players. The sponsorship will involve funding, logos, marketing, etc. Brands will collaborate with Esports influencers to promote a product or service. With Esports’ tremendous growth in popularity, brands recognize this as a way to drive sales, building both Esports and the brand through the public eye. Esports viewers will see the product or service promoted by the influencer, leading them to make a purchase of the brand’s product or service. An example of a brand partnership in Esports would be Ninja partnered with Adidas. Ninja is a popular and top-ranking twitch streamer. Another example is Coca-Cola partnered with League of Legends and FIFA eWorld Cup. A few leading sponsorships are AT&T, Bud Light, Honda, and Mercedes-Benz. These sponsors are known for their vigorous support in Esports. Mercedes is a German car brand which partnered with the League of Legends World Championship in 2023. Mastercard is partnered with RIOT games and has supported them through global events in the game Valorant. Attract sponsors like this by marketing yourself, get help from local businesses, display your value, leverage social media, network, and stay in close contact with different associations. You can start a club or join one and build those crucial relationships with people of the same interests as you. Join a streaming network. This will increase your visibility to be offered a sponsorship. You will get exposure by views, and you can collaborate with other streamers as well. Your collaboration will give you more exposure where you can promote your product or service. Sponsors will see your value and provide their support. All you have to do is your part. Create a plan and execute it. Day by day you will continue to grow in your craft. Others will invest when they see your worth, so keep going!